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Dec 10


Our firm provides outstanding service to our clients because of our dedication to the three underlying principles of professionalism, quality and personal service. Our accounting firm is known for the quality of its service. Our firm's reputation reflects the high standards we demand of ourselves. Our primary goal as a trusted advisor is to be available to provide insightful advice to enable our clients to make informed financial decisions. We do not accept anything less from ourselves and this is what we deliver to you.

Mission statement

Is to help small business manage their accounting and tax compliance in a positive and informative way. Always on the lookout to help find areas of improvement for tax savings or business advancement.



You can reach us in the

following ways:

623 - 328 - 7866  Phone

623- 399- 4294  Fax

623 - 826 - 5172  Cell

This email address is being protected from spambots. You need JavaScript enabled to view it.

Office Located just East of 99th Ave

and North of Bell Road!

Client Testimony

Knowledgeable and Friendly! Straight Forward Accounting really knows what they are doing. Sharon is very knowledgable and friendly as she greets you with a smile right off the bat.

SFA handles all of your needs with the greatest of care looking at all the details before submitting the important papers. I would highly recommend this company to anyone needing accounting for their small business or personal needs.

Jon Urban Owner Urbnized Media

Straight Forward Accounting

About the Owner


Sharon Crowley has a bachelor’s degree in Accounting with a minor in Marketing.  She has over 30 years experience in Public Accounting working at CPA firms and opened her own Accounting Practice in June 2011.  Currently seeking her Enrolled Agent Status she is well trained and has the knowledge needed to prepare income tax returns and complied financial statements for her clients, accurately and with the client’s best interest at hand.  She is a member of Arizona Society of Practicing Accountants and keeps up to date with current tax information.  Associating with others in the industry allows her to be able to follow trends in tax reporting and upcoming legislation on the state and federal levels. Her goal is to help her clients in any way she can.


Glad you are taking time to check out our website. Please review our history and services available.

The name Straight Forward Accounting came from two situations.  One - it is our philosophy of working with our clients by providing an approach that is clear so our clients undertand what is being done and why.  To educate our clients on procedures necessary and ways to improve efficiency with their books.  Two - Straight is Sharon Crowley maiden name of which her degrees in Accounting bear this last name.  Her husband suggested the name and thats how the business name came to be. 

Thank you again for visiting and please contact our office for any questions you may have. Thank you.



Our company has over 30 years experience in both Business and Personal Income Tax Preparation as well as general accounting and bookkeeping for closely held businesses.  Also we prepare complied financial statements so our clients are aware of where their money is going.   Our top concern is the needs of our clients.  Whether that need is to have the client receive all the deductions they are entitled to for their personal or business returns, setting up books or assisting in year end tax planning.  Preparation of payroll, payroll reports, sales tax reports and other types of document filings are all available as needed.


We always keep up with continuing education to stay on top of any tax law changes and follow trends in industries to better advise the clients.  Also available is assistance in dealing with issues that may arise from time to time with the IRS or the State and resolve such matters.


Our personal service cannot be beat. Our office is professional but you will feel among friends who care about you and strive for the best service possible. We are open 10 to 6 Monday through Friday but do take appointments in the evening and on Saturday as needed.


All personal returns are e-filed as required by the IRS. If you need a business tax or personal return you can feel confident that our office will provide an accurate and timely return with the attention to detail needed to have accounted for all things necessary for your specific tax issues. Call for an appointment today and ease the stress caused by getting your tax returns done.  We do provide a 30 minute free consultation and would love to talk to you about your company needs.


We also provide referral benefits to our wonderful clients that think we do such a good job that they want their friends to enjoy our services.  Please check out our Facebook page and let us know what you think.  Leave us a message of topics that you would like us to hi-light in future blog posts.

Various services

Accounting – Review of client prepared books, making necessary changes as needed to classifying expenditures. Preparing depreciation required for tax purposes, and journal entries to separate the assets, liabilities, income and expenses properly.


Bookkeeping – Preparation of client’s books from client’s documentation, bank reconciliations, sales tax reports, payroll tax reports, ACCR report when needed and various other activities that the client needs to keep in compliance with federal and state agencies. Each business has it's own unique requirements but some things are mandatory, such as payroll and the corresponding reports and of course sales tax reports. Our office can ease the burden of these paperwork details for the small business person that would rather not deal with them or just doesn't have enough time to keep up with them.


Income tax preparation services- For both Businesses and Personal based on the information provided by either the Bookkeeping or Accounting processes.


Assistance with Peachtree or QuickBooks questions regarding posting or processes of income or expenditures. This area usually comes from unusual items turning up such as loans, fixed assets purchases, or large repairs to equipment or facilities. The office is available to assist in setting up the chart of accounts, vendors and payroll also.


Let us help you keep your company up to date and in compliance with all reports and returns that are needed. Our office is committed to serving our clients in a way that makes them feel we are a part of their team. We look to find areas where we can help save them money as well as provide excellent accounting and tax services as they would expect and all at a reasonable price. Give us a call and see how we can help you save time and money by letting professionals keep your reports current and timely to avoid penalties and the head-aches that can come from those problems.

Small business owners have more important things to do than to keep their own books, things like running their company and doing what they love to do. We take care of your books for you, so you can do what you love and your business can generating profits!

Each month or quarter we'll do the following things for you...

These tasks are the foundation of your small business accounting system. You can customize the package of services you receive by adding payroll, tax planning, tax preparation, or any of our other services as needed.

Bank Reconciliation

Reconciling your companies checking account each month allow us to keep your bank account, accounting, and taxes up-to-date.

By reconciling your account each month allows you to...

  • Identify lost checks, lost deposits and unauthorized wire transactions.
  • Detect and prevent excess/unjustified bank charges and ensures transactions are posted correctly by your bank.
  • Verify that all income and expenses have been accounting for. You can't really know how your company is doing unless all accounts are reconciled and properly posted for on your financial statement.
  • Manage your cash more effectively. Proper management of funds not only saves money, it makes money for you.
  • By timely reconciling and promptly objecting to your bank about any unauthorized, fraudulent or forged checks presented to your bank and paid by that bank, you can relieve your business of responsibility for the shortfall and transfer the risk to the bank which saves you money.
  • Avoid the concerns about your bank account, knowing your bank accounts are reconciled, in balance and that transactions properly accounted for.

Income Statement

An income statement, otherwise known as a profit and loss statement, basically list all money earned and subtracts all expenses to come up with a profit or loss for the period.  Our office will be able to determine what are expenditures and what are tax deductible expenses.

An income statement allows you to...

  • Track revenues and expenses so that you can determine the operating performance of your business.
  • Determine what areas of your business are over-budget or under-budget.
  • Identify specific items that are causing unexpected expenditures. Like phone, fax, mail, or supply expenses.
  • Track dramatic increases in product returns or cost of goods sold as a percentage of sales.
  • Determine your income tax liability.

Balance Sheet

A balance sheet gives you a snapshot of your business' financial condition at a specific date in time which is typical on a monthly or quarterly basis.

A balance sheet helps you...

  • Quickly identify your financial strength and capabilities of your business.
  • Identify and analyze trends, particularly in the area of receivables and payables. For example, if your receivables are growing then you may need to work on collecting your receivables more aggressively.
  • Determine if your business is in a position to expand.
  • Determine if your business can easily handle the normal financial ebbs and flows of revenues and expenses?
  • Determine if you need to take immediate steps to bolster cash reserves to avoid cash flow problems?
  • Determine if your business has been slowing down payables to forestall an inevitable cash shortage?

Balance sheets, along with income statements, are the most basic elements in providing financial reporting to potential lenders such as banks, investors, and vendors who are considering how much credit to grant you.

Maintaining your General Ledger

The general ledger is the summary of your company's financial records. These records constitute the central "books" of your system. Since every transaction flows through the general ledger, a problem with your general ledger throws off all your books.

Having us review your general ledger system each month allows us to locate any discrepancies such as double billings or any unrecorded payments. Then we'll fix the issues so your books are always accurate and kept in order for tax purposes.

Available for questions, anytime

We are always available to spend time with you so you fully understand how to interpret and utilize the financial information we provide. Generally consultations are already included in our price, so please feel free to call us whenever you have a question or concern.

Upcoming Deadlines

  • Estimated Tax Payments Individuals that need to make estimated tax payments for 2014 will have the 2nd installment due June 16, 2014, the 3rd is due Sept. 15, 2014 and the last one is due Jan. 15, 2015.
  • Corporate Tax Returns
    September 15, 2014 is the deadline for filing your 2013 Corporate Tax Returns on extension.
  • Individual Tax Returns
    October 15, 2014 is the deadline for filing your 2013 Individual Tax Returns on extension.


Debra Roubik
Economist, Principal
Veritas Business Advisors
1300 S. Litchfield Road Suite A1020 Box 1
Goodyear, AZ 85338
This email address is being protected from spambots. You need JavaScript enabled to view it.
Cell: 623-340-4048

Our Location

Located just east of 99th Ave And North of Bell Rd.

Straight Forward Accounting

Contact Us!

623 . 328 . 7866 Phone

623 . 399 . 4294 Fax

623 . 826 . 5172 Cell Email

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Copyright © 2015 Straight Forward Accounting   Last Updated 5/23/2015